Why Choose TopStax?

A fair question - certainly there are a number of marketing agencies that you can choose to help you to market your product or services, so what makes us the right choice for you?

We Focus On B2B

We focus on Business-to-Business Marketing. We are not going to push an IT solution to a Fortune 500 today, and then work towards getting a 10-year-old kid excited about a new candy bar tomorrow. We know what works and what doesn't work in marketing business solutions to other businesses, and that focus allows us to be far more effective in terms of costs and concepts for our clients. Nothing against candy bars or ten-year-olds, of course.

We Get IT

Our founder, Bill Sengstacken, has proven expertise branding and marketing complicated IT solutions to sophisticated and hard to reach targets. He's worked with the visionaries at Apple, JBoss, Red Hat, Air2Web, Lancope and Terracotta. These are some of the most successful IT firms on the planet, and those experiences inform everything that we do at TopStax.

This is not to suggest that we employ a cookie-cutter approach, but instead we focus on developing and conveying your key brand promise and attributes to the right target. We then use the most effective means available to deliver those elements to your target, given the constraints of your marketing budget.

We Have a Start-Up Mentality

Of all of the IT firms where our founder has worked, all but Apple could be called Start-Ups. That means we understand that every penny is precious - you can't afford to make mistakes with your product or service offerings, and you certainly can't afford to make costly mistakes with your branding or marketing efforts. Here's how we stretch your budget:

• We help you define your target. Let's be realisitic - Not every business or organization is going to have a need for your product or service, so why spend your time and assets marketing to them? Equally important, only select departments or personnel within an organization may be receptive to your offerings.
• We target your target. We build our marketing efforts to key in on these key decision makers and craft messaging that will resonate with them. Then we deliver these messages in ways that are difficult to ignore.
• We think psychographics as well as demographics. If you are trying to reach the CIO at a Fortune 500, it is going to be challenging to reach him/her with a banner ad on your home page. Instead, you need to deliver your message in a manner which will appeal to his/her business side as well as his/her personal likes and interests. This could involve a high-end event or activity with some of his/her peers, as opposed to a half-day seminar with a boxed lunch. Every situation is different, and we create marketing programs and events that are appropriate for your brand, your products or services, and most importantly, that are appropriate for your target.

When You Choose TopStax, You Work With Our Principals

At many firms, the only time you see the founders is up to the point that the deal is signed - then suddenly you are assigned an account manager who looks like he just left campus. Not with TopStax. We feel that when you choose to work with TopStax, you're doing so because of our people and our partners. You're not hiring our logo or our website, but the people behind the scenes. You will have direct access to us, and we will be available to you when you need us. From time to time we may bring in a trusted partner, but you may rest assured that we will manage each and every project as if we were in your shoes. Think of us as an extension of your marketing department - for that, in truth, is what we strive to be.

Ready to get started? Click here to send us an email with the particulars of your situation, or call us directly at 404-624-0024.